4th - Literate, illiterate, literate?

Yay for Olive green font colour!

Anyway, up we go, to the 4th topic blog assignment, only on Cultural Media Night blog!

"What is Media Literacy and why is it important for you as FCM students to have it?"

Well, let's look for the definition and meaning of Media Literacy now, shall we?


"Media literacy is the process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms..."
-- (Courtesy to en.wikipedia.org/wiki/Media_literacy)

"The process of understanding and using the mass media in an assertive and non-passive way. This includes an informed and critical understanding of the nature of the media, the techniques used by them and the impact of these techniques."
-- (Courtesy to www.media-awareness.ca/english/resources/educational/teaching_backgrounders/media_literacy/glossary_media_literacy.cfm)

"the ability to access, analyze, evaluate, and produce communication and information in a variety of forms and means."
-- (Courtesy to www.unesco.org/education/educprog/lwf/doc/portfolio/definitions.htm)


There you have it, the meanings/definitions of Media Literacy. Now, why is it important for us FCM students to possess it? Well, in order to be a great artist/designer, we need this skill in order to proceed into the industry : to attract potential customers to look at our works, to make them buy it. Once we mastered this skill, we'll be able to produce better artwork as we have better awareness, and we'll be able to understand the artwork from the customers/viewers' point of view and not just ours (the producer).

We need to know how to analyze and evaluate artworks, to critique it in a proper way, and not just do it just because we hate the artist/producer. We can also learn to enjoy artworks and look deeper into artworks/works/media, deeper than a typical viewer, who probably knows nothing about media ; those who only know how to criticize without giving any constructive comments - those who don't care how long, or how hard the artist/producer spent in order to create their masterpiece. Since we are going to graduate and be a creative multimedia person in the future, we need this to understand artists/producer, and learn from their mistakes and triumph/good skills in the future, and not go away blindly.



PERSONAL REFLECTION!

Weeee, media representation and culture stereotypes! As everyone said (and also I have mentioned in the MMLS discussion board), the culture stereotype is much more interesting because they remind myself of me, I used to watch movie and be a typical stereotype as well. (fffffffff mosquito bite HAHAHAH!) Interesting lecture, should do more of those kind of lectures!